Project Brief:
The Aloo Story is a health-conscious snacking brand that offers baked potato chips infused with vibrant, authentic Indian spices. Developed as part of a classroom project (and my first ever branding project) in 2022, the challenge was to create an entire brand identity for a potato chip product. The brand embodies a fusion of nostalgia and innovation, catering to snackers who seek both familiarity and a healthy lifestyle.
Project Deliverables:
Brand Narrative | Logo | Color Palette | Typography | Packaging | Business Stationery | Website Landing Page | Merchandise | Campaign Design
